Bad Habits That Are Making You Non-Productive
September 13, 2018
Talking with food in your mouth. Popping gum. Eating with your elbows on the table. This the kind of stuff we typically think about when we say bad habits.
But what about the bad habits that are damaging your work performance?
There’s a lot of things numerous people are guilty of doing every day that ends up truly hindering our productivity. And the more conscious you are of how these things are disturbing your productivity, the more active you can be at taking accountability for your choices.
We’ve all had those mornings where you’re rushing your morning routine and just have time to brush your teeth before running out the door to make it to the job on time. It’s when the morning rush becomes a habit that there can be bad consequences to your sense of well-being and your overall productivity.
I’ve never been able to skip breakfast, but I know plenty of folks who do. Regardless if you put the blame on not having enough time in the morning or just not being hungry, having a well-rounded breakfast just isn’t a big deal for a lot of people.
But it should be. Why? Because, theoretically, when you’re sleeping, you’re fasting. This means you wake up with low blood sugar. That low blood sugar is precisely why we feel apathetic, irritable, and tired first thing in the morning. It’s not you. It’s your inherent need for the fuel that, keeps you up and running.
The easy stuff first
It can be very enticing to get all the easy jobs out of the way first before handling the tough stuff. This is very true. You put it further and further down your to-do list. That’s until you’ve left it alone for weeks.
But going at the most difficult tasks first thing in the am is really better for your productivity. Studies have shown that willpower is a resource that progressively decreases all through the day. Therefore, your mind is much better at doing the difficult tasks at the start of the day when you’re more focused.
Finding the Correct Marketing Mix
August 9, 2018
From display ads to SEO and search ads, content, and your social efforts, there’s plenty to think about when developing the correct marketing plan. Here’s some advice on why and how you should be reviewing your funnel to make sure you have an effective, balanced marketing mix.
This article will examine SEO and search ads versus social media and content, those traffic channels that you put your hard-earning money in, either organic or paid, that can move traffic to the top or more in the conversion process.
But this is actually a difficult equation, and the marketing plan overall is something that plenty of folks struggle with and that I find plenty of misplaced dollars and misplaced energy. So the way to resolve for is we can begin with a pretty easy examination process. We can ask ourselves kind of strategically, “Where are we facing challenges?”
We see lots of businesses, from small startups and businesses on the web to huge companies having this concern where they say, “I have an issue with the comparison and consideration phase. I feel really great that folks are aware of my brand, and they come for that 1st visit. They return for another visit. But then they get to the consideration phase and I feel like I’m losing out against my peers right there before conversion occurs.
Guess what? If you’re putting all your marketing money into display or into offline usages of display marketing, which go to awareness, and not enough in the consideration and comparison part, where things like search can be good, specifically your brand vs. competitors, or your competitor vs. your features, what to buy, your brand, or reviews, or recommendations.
All those sorts of things, buying those key terms, ranking for that stuff, having content that serves them and maybe doing some display advertising to folks who’ve already seen your website. But the issue is you’re spending all your energy and time and money up in awareness.
Social Media Marketing Trends that Can Affect Your Business (In a Good or Bad Way)
July 8, 2018
Social media is always changing, so what’s next?
That’s the question I was recently asked. This kind of question can be very easy since there are so many candidates, including anything to do with Facebook.
But if you don’t want to depend on the clichés of upcoming social technology. It can be a task to choose what will matter and why. I suppose this article is at a point in the middle and I hope it aids you in thinking about where the substance separates from the social media objects.
The most vital thing about social media marketing isn’t the tech. It’s the people. People have to find a connection with their consumers using the technology.
What moves marketers’ attention to social media is technology like networks, new apps, and the current features on key platforms. Again, the most crucial thing about social media marketing isn’t the technology. It’s the individuals and how they use that technology to publish, create, interact, and share.
Social media is a part of consumer attitudes leading new developments in social technology while at the same time, new technologies that influence consumer behaviors. It’s vital for brands looking at what’s next in social media to realize this dynamic with their own customers and bigger community.
With that dynamic cycle of technology and people in mind, here is an example of a social media evolution I think should be given some attention.
Facebook is ruling social media video, advertising, and usage. I don’t see that altering anytime soon. Predictions that Instagram will soon become the 2nd biggest social network, Facebook users don’t have to leave, do they? Think about the expectations of your customers when creating your Facebook marketing strategy and how much you can achieve with customer engagement before they will even think about going to visit your unexciting corporate website.
Free Online Marketing Tools Every Small Business Owner Should Have
June 12, 2018
Every small business owner wants tools to get their marketing campaigns off to a good start. Honestly, several of these tools are just for enterprise-level businesses or need a budget that doesn’t always validate the ROI. Well, then, how about some free online marketing tools?
Answer The Public
Answer The Public’s tool is absolutely free and has become a big part of content strategy. Use it to decide the questions and topics surrounding the main keywords that you want to rank for. You then try to answer as many of these questions as you can with your content.
Open Site Explorer
Knowing your link profile and that of your competitors is vital to building your domain authority. One of the fastest ways to win in every campaign for SEO is to copy and paste the URL of your competition into OSE and discover all the sites that are linking to theirs but not linking to yours.
Screaming Frog is the go-to crawl tool for most in the industry. While they do have a paid version of the tool, for free, you can crawl up to 500 pages, leaving most small businesses in the clear. As said above, this tool is great for auditing your redirects, finding pages that are missing meta data, finding duplicate content, and finding broken links.
Portent’s Title Generator
Say bye to writer’s block with this convenient tool. Our team loves to use this tool to think about very shareable content ideas. With just a press of a button, this free tool provides you with title ideas that go from serious to funny. hilarious. Not one persona has said, “Wow, that seems like a boring article. I’ll read it!” Have a good time with it. Even if you don’t see the ideal title, you will get the creative juices going.