Category: Website Marketing

Tips to Creating a Successful Online Store (Part VI)

How you get your customers the product they purchased is important to how much business they do with you.

Use Ready-to-Go Tools

Merchants who don’t have a coding background should think about using the software, such as Shopify and BigCommerce, to create their online store. These programs have pre-ready store templates, so sellers can simply customize their sites without any knowledge of graphic design or programming.

Shopify lets sellers easily customize their online store design.

For sellers wanting to know about Shopify, take a look at the guide on the platform’s free store themes to begin taking advantage of the software’s design tools.

Some actionable tips for using ready-to-go store tools:

Be sure the design of your selected template aligns with your key buyers’ personalities and your brand image. Software, such as BigCommerce and Shopify, will usually have suggestions about what sort of companies are suited for each design.

Watch the Competition

Customers look through online stores searching for the lowest prices and the best overall shopping experiences. To keep people attracted to your store, you should seek shops that are like your own business that you can compare to. 

Are these stores providing 60-day or 30-day return policies? Do they have free shipping or only paid choices? Finding out what makes competitors more advantageous lets sellers decide what they have to change about their company to keep returning customers loyal and entice new buyers.

A couple of tips for assessing your competition:

Look for products like yours on big marketplaces, not only on other online stores. Venues such as Amazon and eBay are good indicators of competitive pricing rates for your industry and products. Use their rates as a benchmark for your own prices to attract more buyers.

Consider the design of competitors’ sites, not just their item offerings. Note how it may be more user-friendly than your store and how it may be attracting customers.

 

Tips to Creating a Successful Online Store (Part V)

Track your analytics.

Track Analytics and Iterate

Online store owners can’t enhance their growth strategies without checking their progress. The top way to track your selling activity and customers’ behavior is to use a tool such as Google Analytics. This program offers sellers clear metrics about their stores, such as the percentage of product sales, the number of site page visits, and the number of abandoned shopping carts. You can simply set up Analytics for your online store by following these guidelines.

Continue to track your selling metrics with Analytics so that you can have long-term insights on how to entice customers more effectively and inspire more purchases. Merchants who want help setting up Analytics or are not sure about how to do data-based insights should look at this guide. 

Here are a few tips for tracking and iterating with Google Analytics:

When you have Analytics with your store, enable the “enhanced eCommerce tracking” feature for a huge range of insights on your seller activity.

Offer Free Shipping

Because of Amazon Prime, free shipping is now a requirement of online shoppers. The added cost of standard shipping can truly dissuade customers today from doing a purchase at checkout. Sellers who can afford to provide free shipping should offer the service if they aren’t already to inspire purchases.

While the upfront cost of offering free shipping might hurt at first, many online businesses get a good return with increased purchases after providing it. To make sure customers see your generous policy, show boldly on your online store that you have free shipping.

Create our Outreach List

Increasing your business entails more than your customers. You need to reach out to people in your industry that can aid you in reaching more buyers within your target audience. Networking with the correct groups lets merchants create product buzz and extend their reach to connect with numerous customers. Sellers might want to reach out to:

Traditional reporters

Industry bloggers

Social media influencers 

Similar entrepreneurs 

These four groups can rapidly spread the word around your product, so it’s good to reach out to the network and explain why you may be valuable to work with.

Tips to Creating a Successful Online Store (Part IV)

Consumer reviews are one of the best tools to fuel your future sales.

Build Buyer Trust with Product Reviews

Reviews and ratings of your products increase your trustworthiness greatly. Online shoppers can’t meet sellers in-person, so they depend on other buyers’ feedback to gauge merchants. Ratings on product pages save consumers’ time by swiftly showing what other customers think about the item.

Product reviews are more persuasive when they’re plentiful. To inspire more feedback, don’t be shy about asking your customers to write a review after buying a product. Customers who are happy with your product usually won’t leave a review since everything is okay. Give them a slight push, and they’ll most likely be happy to share their good experiences with others.

Make Your Site SEO-Friendly

Your online store has to get traffic in order for products to be bought. The trick to generating traffic? Search engine optimization. By using SEO keywords in your descriptions and product titles, your site will probably rank high in search engine results. The improved visibility is the chief ingredient for increased site visits and more conversions.

Tips for an SEO-friendly Site:

Use SEO tools to seek out keywords that have low enough keyword difficulty and high-enough monthly search volumes for your site to rank.

Type in SEO keywords you’re thinking about adding to your product pages to discover what results you’ll be competing with. If the results are big sites, consider changing your term to something less viable.

Be Sure Your Store is Mobile-Responsive

Mobile shopping made up for over 35% of online purchases last year. This figure is only rising. Research predicts that by 2020 mobile shopping will be held accountable for more than 55% of all eCommerce shopping.

With the growing use of cell phones for online shopping, merchants have to be sure that their site design is mobile-friendly to be sure buyers can do purchases, regardless of what device they’re using. Also, merchants can use online store design templates that are pre-set to be mobile-responsive to make their site device-friendly.

 

RESULTS

Tips to Creating a Successful Online Store (Part III)

Offering to accept different forms of payment will bring you more sales.

Provide Popular Payment Options

No online store can live without payments. Have a variety of popular payment choices for your customers so they can always readily make a purchase.

PayPal reigns as the go-to payment solution, however, there are other well-liked choices for your business. Take a look online at other widely used payment methods to see if there’s an alternative service that satisfies your business’ needs.

Advertise on Social Media

Advertising on social media channels is a strong way to unite with a whole bunch of possible customers in fun, creative ways. Social media advertising can be just a simple Facebook feed post to a heart-shaped lens on Instagram.

An SEO-Driven Blog

Running a blog is a chance to produce more store traffic. Posts that have SEO keywords and have useful information for customers are likely to rank high in search engine results. Blog posts that rank good and urge folks to visit your site are a steppingstone to folks going to your product pages and doing purchases.

Also, a blog is a medium to unite with audiences on a deep level. Seeing how people respond to the content that you create can test your strategies for meeting buyers’ wants and needs. Blog posts increase buyer trust when they offer some sort of value to the reader, like giving expert advice on an industry-related topic or product usage.

Some tips for creating a store blog:

Use SEO tools to gauge the monthly search volume and keyword difficulty of terms. Terms with high monthly search volumes and high difficulty ratings are going to be more difficult to rank for.

Use Google Analytics to track the page views of your blog posts. Contemplate past posts that get high numbers of views when planning future content.

Tips to Creating a Successful Online Store (Part II)

Follow these tips to create a consumer-friendly website.

An Amazing “About Us” Page

If a visitor goes to your “About Us” page, that signifies they are interested in you and are offering you a chance to prove to her or him that your product is topnotch What you need to do is accurately spell out who you are, what you do, and, most significantly, what you offer to the customers. All testimonials, achievements, and any kind of social proof goes on this page. 

Be sure you don’t waste this chance as it might lead to getting a customer. Your contact information must be clear and easy to find on your about page and all through your website too. Be sure to mention your:

  • Address 
  • Contact email
  • Social media channels

Putting too much info on your About page can be overpowering for site visitors. Most online stores opt for a minimalist design to keep information easily comprehensible and clear.

Tips for creating your “About Us” page:

  • Include essential information about your business on the page.
  • Don’t clutter the “About Us” page with way too much information. Keep visitors enticed with a minimal design.

Partner with Other Brands

Giving your hard-earned money to a little-known company isn’t an option for most buyers. Create your reputation by showing which businesses are working with you. They don’t have to be on the scale of an Apple or Coca-Cola, but even small businesses can bring a degree of trustworthiness to your company

Provide Good Online Support

Your consumers have to know they will have good customer support after they make a purchase if needed. Guaranteeing to troubleshoot after buying a product and consulting before the purchase can change possible buyers into returning, loyal customers.

The most helpful sort of support is a live-chat feature that works 24/7. This tool can enhance your site-wide conversion by 20% or more. 

Tips to Creating a Successful Online Store (Part I)

Selling things online starts with good customer experiences. 

Big marketplaces, like eBay and Amazon, come with restrictive seller policies. These venues downplay merchants’ branding to sustain their own homogenous image.

Sellers with their own online stores play a different game. They have total control over their customers’ experiences. Regardless if it’s highlighting a store sale or rearranging product placement, merchants can use their website to straight connect with their customers and inspire purchases.

But with so much freedom, online store owners might not know where to start with curating their shop.

To begin attracting buyers and keeping loyal customers, here are some suggestions for creating a successful online store. These tactics cover how buyers experience every phase of your online store to explain how every aspect should be created to attract buyers and increase sales.

By following these plans, sellers can target customers’ interests through their online store so that their business can be strong against less savvy merchants.

Engaging Web Design

Regardless if you have the top product possible in your sector and the best customer service, if your store’s web design is crappy, your online business presence is dead. According to research, 95% of buyers believe visual appearance to be the most crucial factor when making a purchase.

To create a successful online store, you can either pay some money to a web designer or DIY and learn to code. Also, you can obtain a ready-made template and personalize it to your needs. Luckily, there are hundreds of amazing eCommerce templates on the web offered by sites such as TemplateMonster, TonyTemplates, Apollotheme, and others that have intuitive layouts, clean designs, and follow the latest and most advanced web design trends. You can also learn to create your own web design by taking a class online or at a community college. 

Design elements must captivate visitors, like using full-width images and don’t distract with minimal text. 

Selling on Rakuten: What You Need to Know

 

To all the sellers in the US and looking to heighten their sales channels, selling on Rakuten can be a great idea. The marketplace has over 95 million annual visitors. Also, Rakuten is well-known for its Loyalty Bonus program – Rakuten Superpoints which means visitors convert to repeat customers.

What is Rakuten?

Rakuten is referred to as “Amazon of Japan.” It is the biggest eCommerce marketplace in Japan. It also provides fintech, eCommerce, and digital content and communication services to over 10 billion members across the 29 countries and regions across the world.

Rakuten is very serious to grow and scale. To heighten its footprint and increase brand image it has partnered with top sporting clubs, leagues, and pop stars like the Golden State Warriors and Shakira.

Thus, it’s a good platform to get going and connect with your targeted audiences. This article is a guide that tells about the benefits, impact, and how to begin and succeed. Here is the guide:

Many top brands use Rakuten.

Pros of selling on Rakuten:

Rakuten is picked by small and big brands alike. There are currently some top brands such as Dell, Lenovo, Office Depot, Dyson, and Tiger that have made the Rakuten online marketplace as their sales channel. The advantages are:

Wider opportunity:
Rakuten has a diverse network including logistics, e-commerce companies, and marketing firms and loyalty bonus programs like Rakuten Marketing, Rakuten Viber, and Rakuten Super Logistics.

Personalized storefront:
Rakuten inspires sellers to personalize their brand identity with personalized storefronts as well as their own policies.

Great Services and Support:
Rakuten offers sellers with tools to increase their brand visibility, expert guidance and training, and actionable data to take action. It aligns with each marketplace seller with a devoted E-commerce consultant (ECC).

Customer Outreach:
You can reach out to old customers who have bought from you through R-mail, an email marketing tool.

What is Influencer Marketing?

It’s no hush-hush that marketing means something entirely different today. Commercials have turned into 60-second Twitter spots, direct mail flyers have been interchanged with individualized email campaigns, and brands have exchanged celebrity endorsements for mother-sponsored bloggers to rep their goods and services.

With this rise of consumer-centric marketing endeavors, marketers must think about which platform is most helpful for driving not only good trending business results for their brands but individualized experiences for the consumer.

Influencer marketing

Video Blogger

As times are revolutionizing, brands are customizing their approach with one person versus targeting the market as a whole.

While any female loves shopping for her new make-up, there’s just something about watching and researching makeup tutorials by other ladies. If you’re going to master any makeup trend, then you’ve got to pick your products wisely. Beauty bloggers have the market cornered, not only on marvelous skin and all-around prettiness, but on influencer marketing.

These “influencers” act as the writer, promoter, and model of the product.

Brands get the most out of their investment when they can intertwine the influencer with their brand values and lifestyles.

Real folks are authentic and approachable, delivering personalized content. Brands using influencers can see a rise in consumer loyalty, user-generated content, profits, organic growth, social media boost, and much more.

The individualized content your influencers provide has the chance to alter consumer behaviors. It’s crazy, but true.

Personalized content is the new queen of content.

Brands can leverage influencer marketing and personalization to lead their potential buyers down the funnel from the “I see you” stage to the “let me buy something” stage.

We breathe and live influencer marketing each day. So much that we typically forget that not everyone understands what it is.

Influencer marketing usually goes hand-in-hand with two other types of marketing: content marketing and social media marketing.

Mobile Apps vs. Mobile Web: Where to Invest Your Marketing

Mobile’s been a hot topic for some time now. We realize it’s not something to be overlooked. But when it comes to various mobile mediums, it can be hard to decide where to put your efforts. Let’s go over the differences between marketing via mobile web and mobile apps, studying some criteria that can help direct your decision, and contemplate the future of the mobile world.

Right now, we’re going to talk some about the mobile world, particularly whether we should be putting our mobile marketing efforts into the mobile web, like if we should focus on a website that is adaptive and responsive or just exclusively designed for mobile browsing. Whether we should be thinking about creating a mobile app to help pull in traffic, increasing users and customers. These two worlds are actually very different.

To give you a broad definition, essentially the mobile web sort of looks like this.

There’s very little time spent on the mobile web. What this means that on mobile websites on a mobile device, than there is in the world of apps. Much, much less time spent. But strangely, and this is very strange but established by many various sources, there’s more traffic overall, signifying more unique folks making more unique visits, which makes some sort of sense when you think about how those things are done. Remember that a visit to a web page is a less extreme activity than loading up a mobile app and then spending time in it. So, yes, that makes sense.

It’s also increases faster. So the mobile web is twice as big when it comes to basic traffic, and it is rising faster than the mobile app world. If you are looking for a way to put your small business over the top, try becoming a part of the mobile web world.

Social Media Marketing Trends that Can Affect Your Business (In a Good or Bad Way)

Social media is always changing, so what’s next?

That’s the question I was recently asked. This kind of question can be very easy since there are so many candidates, including anything to do with Facebook.

But if you don’t want to depend on the clichés of upcoming social technology. It can be a task to choose what will matter and why. I suppose this article is at a point in the middle and I hope it aids you in thinking about where the substance separates from the social media objects.

The most vital thing about social media marketing isn’t the tech. It’s the people. People have to find a connection with their consumers using the technology.

What moves marketers’ attention to social media is technology like networks, new apps, and the current features on key platforms. Again, the most crucial thing about social media marketing isn’t the technology. It’s the individuals and how they use that technology to publish, create, interact, and share.

Social media is a part of consumer attitudes leading new developments in social technology while at the same time, new technologies that influence consumer behaviors. It’s vital for brands looking at what’s next in social media to realize this dynamic with their own customers and bigger community.

With that dynamic cycle of technology and people in mind, here is an example of a social media evolution I think should be given some attention.

Facebook

Facebook is ruling social media video, advertising, and usage. I don’t see that altering anytime soon. Predictions that Instagram will soon become the 2nd biggest social network, Facebook users don’t have to leave, do they? Think about the expectations of your customers when creating your Facebook marketing strategy and how much you can achieve with customer engagement before they will even think about going to visit your unexciting corporate website.