Tips to Creating a Successful Online Store (Part I)
November 7, 2019
Big marketplaces, like eBay and Amazon, come with restrictive seller policies. These venues downplay merchants’ branding to sustain their own homogenous image.
Sellers with their own online stores play a different game. They have total control over their customers’ experiences. Regardless if it’s highlighting a store sale or rearranging product placement, merchants can use their website to straight connect with their customers and inspire purchases.
But with so much freedom, online store owners might not know where to start with curating their shop.
To begin attracting buyers and keeping loyal customers, here are some suggestions for creating a successful online store. These tactics cover how buyers experience every phase of your online store to explain how every aspect should be created to attract buyers and increase sales.
By following these plans, sellers can target customers’ interests through their online store so that their business can be strong against less savvy merchants.
Engaging Web Design
Regardless if you have the top product possible in your sector and the best customer service, if your store’s web design is crappy, your online business presence is dead. According to research, 95% of buyers believe visual appearance to be the most crucial factor when making a purchase.
To create a successful online store, you can either pay some money to a web designer or DIY and learn to code. Also, you can obtain a ready-made template and personalize it to your needs. Luckily, there are hundreds of amazing eCommerce templates on the web offered by sites such as TemplateMonster, TonyTemplates, Apollotheme, and others that have intuitive layouts, clean designs, and follow the latest and most advanced web design trends. You can also learn to create your own web design by taking a class online or at a community college.
Design elements must captivate visitors, like using full-width images and don’t distract with minimal text.
Selling on Rakuten: What You Need to Know
October 23, 2019
To all the sellers in the US and looking to heighten their sales channels, selling on Rakuten can be a great idea. The marketplace has over 95 million annual visitors. Also, Rakuten is well-known for its Loyalty Bonus program – Rakuten Superpoints which means visitors convert to repeat customers.
What is Rakuten?
Rakuten is referred to as “Amazon of Japan.” It is the biggest eCommerce marketplace in Japan. It also provides fintech, eCommerce, and digital content and communication services to over 10 billion members across the 29 countries and regions across the world.
Rakuten is very serious to grow and scale. To heighten its footprint and increase brand image it has partnered with top sporting clubs, leagues, and pop stars like the Golden State Warriors and Shakira.
Thus, it’s a good platform to get going and connect with your targeted audiences. This article is a guide that tells about the benefits, impact, and how to begin and succeed. Here is the guide:
Pros of selling on Rakuten:
Rakuten is picked by small and big brands alike. There are currently some top brands such as Dell, Lenovo, Office Depot, Dyson, and Tiger that have made the Rakuten online marketplace as their sales channel. The advantages are:
Rakuten has a diverse network including logistics, e-commerce companies, and marketing firms and loyalty bonus programs like Rakuten Marketing, Rakuten Viber, and Rakuten Super Logistics.
Rakuten inspires sellers to personalize their brand identity with personalized storefronts as well as their own policies.
Great Services and Support:
Rakuten offers sellers with tools to increase their brand visibility, expert guidance and training, and actionable data to take action. It aligns with each marketplace seller with a devoted E-commerce consultant (ECC).
You can reach out to old customers who have bought from you through R-mail, an email marketing tool.
Social Media Marketing Trends that Can Affect Your Business (In a Good or Bad Way)
July 8, 2018
Social media is always changing, so what’s next?
That’s the question I was recently asked. This kind of question can be very easy since there are so many candidates, including anything to do with Facebook.
But if you don’t want to depend on the clichés of upcoming social technology. It can be a task to choose what will matter and why. I suppose this article is at a point in the middle and I hope it aids you in thinking about where the substance separates from the social media objects.
The most vital thing about social media marketing isn’t the tech. It’s the people. People have to find a connection with their consumers using the technology.
What moves marketers’ attention to social media is technology like networks, new apps, and the current features on key platforms. Again, the most crucial thing about social media marketing isn’t the technology. It’s the individuals and how they use that technology to publish, create, interact, and share.
Social media is a part of consumer attitudes leading new developments in social technology while at the same time, new technologies that influence consumer behaviors. It’s vital for brands looking at what’s next in social media to realize this dynamic with their own customers and bigger community.
With that dynamic cycle of technology and people in mind, here is an example of a social media evolution I think should be given some attention.
Facebook is ruling social media video, advertising, and usage. I don’t see that altering anytime soon. Predictions that Instagram will soon become the 2nd biggest social network, Facebook users don’t have to leave, do they? Think about the expectations of your customers when creating your Facebook marketing strategy and how much you can achieve with customer engagement before they will even think about going to visit your unexciting corporate website.
Free Online Marketing Tools Every Small Business Owner Should Have
June 12, 2018
Every small business owner wants tools to get their marketing campaigns off to a good start. Honestly, several of these tools are just for enterprise-level businesses or need a budget that doesn’t always validate the ROI. Well, then, how about some free online marketing tools?
Answer The Public
Answer The Public’s tool is absolutely free and has become a big part of content strategy. Use it to decide the questions and topics surrounding the main keywords that you want to rank for. You then try to answer as many of these questions as you can with your content.
Open Site Explorer
Knowing your link profile and that of your competitors is vital to building your domain authority. One of the fastest ways to win in every campaign for SEO is to copy and paste the URL of your competition into OSE and discover all the sites that are linking to theirs but not linking to yours.
Screaming Frog is the go-to crawl tool for most in the industry. While they do have a paid version of the tool, for free, you can crawl up to 500 pages, leaving most small businesses in the clear. As said above, this tool is great for auditing your redirects, finding pages that are missing meta data, finding duplicate content, and finding broken links.
Portent’s Title Generator
Say bye to writer’s block with this convenient tool. Our team loves to use this tool to think about very shareable content ideas. With just a press of a button, this free tool provides you with title ideas that go from serious to funny. hilarious. Not one persona has said, “Wow, that seems like a boring article. I’ll read it!” Have a good time with it. Even if you don’t see the ideal title, you will get the creative juices going.
Where is Your Website?
April 24, 2018
It wasn’t too long ago that unless you were a major industry leader, you didn’t have a website. However, now that search engines promote local companies first, not owning a site is winding up biting you in the end.
It doesn’t matter if you operate a bounce house rental company or a residential painting service. If you don’t have a website, you’re losing out on business.
Web Pages are the New Neon Sign
Before the Internet, people just walked around looking for “open” signs to know who to shop from for their needs. Now, however, you type a few letters and see what’s available.
If you don’t have some form of a website, however, today’s online pedestrians are not going to know that you exist. A site, however minimal, can achieve far more results than not having one at all.
Informs & Educates Customers
It isn’t enough to only offer a product or service in the modern marketplace. People want to know how things work, as well as better understand what remains expected of them and your company.
In locating the best deals, today’s consumers are more hands-on than ever before. By having a website that explains your products, services, and methods, they can rest more comfortable knowing that you are their local expert.
No one hates surprise costs and hidden fees like your current clientele. Gone are the days of haggling over service fees, and no one wants to deal with bait and switch pricing anymore.
When you explicitly display your pricing, it removes much of the hiring guesswork out of the process. Your customers need to know what sort of prices they are facing, as well as why you charge as much as you do.
Give Your Business Legitimacy
Many shoppers are concerned about getting ripped off by a local service provider. When people can’t look you up online, it may make them think that you are hiding something.
Although it’s easy to “fake” a website, having one that displays your products, services, and pricing can prove to them that you are serious about what you do. Today’s pages are as relevant as business cards have been in the past.
Provide a Personal Touch
Larger companies still think that their customers are satisfied in dealing with robot voices, and phone prompts. However, the typical person wants to know that they are hiring a human being.
By displaying your image along with your business offerings, potential customers can see who you are and know that you are real. When you need to stand out from the crowd, you need to be yourself to achieve results.
How to Make Sure Your Video Content Works for You
April 1, 2018
Video is a powerful storytelling method. Not only can it work as a top proving ground for your company’s significant ideas, new content efforts, and promotional campaigns, video’s expressively resonant mixture of motion, visuals, and sound can also aid you in driving deeper, more pleasing relationships between your audience and its brand.
Videos are among the most flexible tactics content marketers can use. For one, they can be crafted up, loaded up, sliced up, and served up in a vast variety of ways. They work well in both short and long formats, regardless if we are talking about a six-second video to a full-length film, and anything in-between.
Videos can serve as pieces by themselves or several conversations that reveal info over time.
Videos can be served as the main course or served as an appetizer in advertising.
Videos thrive in practically any content platform, including your blog, your website, channel, email, or blog. Videos even flourish on third-party video sites such as YouTube or part of a webinar.
Let’s say, for example, you own a Tampa tree service business. A video on your website introducing who you are and what you can do or a video on your blog describing the various tree trimming shapes you provide takes your business to the next level. Showing is always better than telling.
Videos are well suited to be viewed on mobile and desktop settings.
Videos can be repurposed, republished, or repackaged in combination with your other important content efforts.
Videos can be produced on the fly as live-streaming events on messaging platforms or archived for the ages.
Videos can be shared on social networks, like Twitter, Instagram, Snapchat, and Facebook.
Of course, the video might not always be the perfect format for your content. For example, there are times when your audience might want to read a small article rather than watch a video.
How can you tell if making a video is the right decision? Ask yourself if anything about your story would be lost if you attempted to tell it without the advantages of sound and visuals.
What are Proximity Beacons?
January 30, 2017
Beacons are little computers that folks usually attach to the walls or other points of interest. You can group them together to reflect physical locations like rooms and swiftly alter settings as an alternative of changing one after another. Operating beacons gets simpler over time, but currently it’s possible to try beacons and not have them right in your hands.
The virtual beacon is really your phone. If a typical beacon is a little computer, then your smartphone with Bluetooth can be an even more effective transmitting device. If you’re fascinated with virtual beacons keep reading. If you’re interested in buying beacons you can get information on that below.
Beacons are a resolution. Beacons are an affordable piece of hardware. They are little enough to fasten to a countertop or wall. They use low-energy Bluetooth connections to transmit messages or effects directly to a tablet or smartphone.
When put in a store, beacons use Bluetooth technology to find nearby smartphones and provide them media like coupons, supplementary product information, or ads. They can also be for point-of-sale systems and to gather info on consumers, especially folks who are walking through stores.
The Proximity Beacon API is a segment of the beacon platform of low-energy Bluetooths, which also has Eddystone, an open beacon format by Google. The Proximity Beacon API is a cloud service that lets you manage data associated with your beacons thanks to a REST interface.
To permit your account, you have to go to settings, general, profiles, click on your profile, click on the trust button on your iPhone. That’s how you turn your iPhone into an iBeacon transmitter.
iBeacon is a variety of the Bluetooth-based beacon idea, Apple’s, which lets Bluetooth devices get tiny pieces of data or broadcast within small distances.