Category: Website Marketing

What is Influencer Marketing?

It’s no hush-hush that marketing means something entirely different today. Commercials have turned into 60-second Twitter spots, direct mail flyers have been interchanged with individualized email campaigns, and brands have exchanged celebrity endorsements for mother-sponsored bloggers to rep their goods and services.

With this rise of consumer-centric marketing endeavors, marketers must think about which platform is most helpful for driving not only good trending business results for their brands but individualized experiences for the consumer.

Influencer marketing

Video Blogger

As times are revolutionizing, brands are customizing their approach with one person versus targeting the market as a whole.

While any female loves shopping for her new make-up, there’s just something about watching and researching makeup tutorials by other ladies. If you’re going to master any makeup trend, then you’ve got to pick your products wisely. Beauty bloggers have the market cornered, not only on marvelous skin and all-around prettiness, but on influencer marketing.

These “influencers” act as the writer, promoter, and model of the product.

Brands get the most out of their investment when they can intertwine the influencer with their brand values and lifestyles.

Real folks are authentic and approachable, delivering personalized content. Brands using influencers can see a rise in consumer loyalty, user-generated content, profits, organic growth, social media boost, and much more.

The individualized content your influencers provide has the chance to alter consumer behaviors. It’s crazy, but true.

Personalized content is the new queen of content.

Brands can leverage influencer marketing and personalization to lead their potential buyers down the funnel from the “I see you” stage to the “let me buy something” stage.

We breathe and live influencer marketing each day. So much that we typically forget that not everyone understands what it is.

Influencer marketing usually goes hand-in-hand with two other types of marketing: content marketing and social media marketing.

Mobile Apps vs. Mobile Web: Where to Invest Your Marketing

Mobile’s been a hot topic for some time now. We realize it’s not something to be overlooked. But when it comes to various mobile mediums, it can be hard to decide where to put your efforts. Let’s go over the differences between marketing via mobile web and mobile apps, studying some criteria that can help direct your decision, and contemplate the future of the mobile world.

Right now, we’re going to talk some about the mobile world, particularly whether we should be putting our mobile marketing efforts into the mobile web, like if we should focus on a website that is adaptive and responsive or just exclusively designed for mobile browsing. Whether we should be thinking about creating a mobile app to help pull in traffic, increasing users and customers. These two worlds are actually very different.

To give you a broad definition, essentially the mobile web sort of looks like this.

There’s very little time spent on the mobile web. What this means that on mobile websites on a mobile device, than there is in the world of apps. Much, much less time spent. But strangely, and this is very strange but established by many various sources, there’s more traffic overall, signifying more unique folks making more unique visits, which makes some sort of sense when you think about how those things are done. Remember that a visit to a web page is a less extreme activity than loading up a mobile app and then spending time in it. So, yes, that makes sense.

It’s also increases faster. So the mobile web is twice as big when it comes to basic traffic, and it is rising faster than the mobile app world. If you are looking for a way to put your small business over the top, try becoming a part of the mobile web world.

Social Media Marketing Trends that Can Affect Your Business (In a Good or Bad Way)

Social media is always changing, so what’s next?

That’s the question I was recently asked. This kind of question can be very easy since there are so many candidates, including anything to do with Facebook.

But if you don’t want to depend on the clichés of upcoming social technology. It can be a task to choose what will matter and why. I suppose this article is at a point in the middle and I hope it aids you in thinking about where the substance separates from the social media objects.

The most vital thing about social media marketing isn’t the tech. It’s the people. People have to find a connection with their consumers using the technology.

What moves marketers’ attention to social media is technology like networks, new apps, and the current features on key platforms. Again, the most crucial thing about social media marketing isn’t the technology. It’s the individuals and how they use that technology to publish, create, interact, and share.

Social media is a part of consumer attitudes leading new developments in social technology while at the same time, new technologies that influence consumer behaviors. It’s vital for brands looking at what’s next in social media to realize this dynamic with their own customers and bigger community.

With that dynamic cycle of technology and people in mind, here is an example of a social media evolution I think should be given some attention.

Facebook

Facebook is ruling social media video, advertising, and usage. I don’t see that altering anytime soon. Predictions that Instagram will soon become the 2nd biggest social network, Facebook users don’t have to leave, do they? Think about the expectations of your customers when creating your Facebook marketing strategy and how much you can achieve with customer engagement before they will even think about going to visit your unexciting corporate website.

Free Online Marketing Tools Every Small Business Owner Should Have

Every small business owner wants tools to get their marketing campaigns off to a good start. Honestly, several of these tools are just for enterprise-level businesses or need a budget that doesn’t always validate the ROI. Well, then, how about some free online marketing tools?

Answer The Public

Answer The Public’s tool is absolutely free and has become a big part of content strategy. Use it to decide the questions and topics surrounding the main keywords that you want to rank for. You then try to answer as many of these questions as you can with your content.

Open Site Explorer

Knowing your link profile and that of your competitors is vital to building your domain authority. One of the fastest ways to win in every campaign for SEO is to copy and paste the URL of your competition into OSE and discover all the sites that are linking to theirs but not linking to yours.

Screaming Frog

Screaming Frog is the go-to crawl tool for most in the industry. While they do have a paid version of the tool, for free, you can crawl up to 500 pages, leaving most small businesses in the clear. As said above, this tool is great for auditing your redirects, finding pages that are missing meta data, finding duplicate content, and finding broken links.

Portent’s Title Generator

Say bye to writer’s block with this convenient tool. Our team loves to use this tool to think about very shareable content ideas. With just a press of a button, this free tool provides you with title ideas that go from serious to funny. hilarious. Not one persona has said, “Wow, that seems like a boring article. I’ll read it!” Have a good time with it. Even if you don’t see the ideal title, you will get the creative juices going.

Where is Your Website?

bounce house rental company

It wasn’t too long ago that unless you were a major industry leader, you didn’t have a website. However, now that search engines promote local companies first, not owning a site is winding up biting you in the end.

It doesn’t matter if you operate a bounce house rental company or a residential painting service. If you don’t have a website, you’re losing out on business.

Web Pages are the New Neon Sign

Before the Internet, people just walked around looking for “open” signs to know who to shop from for their needs. Now, however, you type a few letters and see what’s available.

If you don’t have some form of a website, however, today’s online pedestrians are not going to know that you exist. A site, however minimal, can achieve far more results than not having one at all.

Informs & Educates Customers

It isn’t enough to only offer a product or service in the modern marketplace. People want to know how things work, as well as better understand what remains expected of them and your company.

In locating the best deals, today’s consumers are more hands-on than ever before. By having a website that explains your products, services, and methods, they can rest more comfortable knowing that you are their local expert.

Upfront Pricing

No one hates surprise costs and hidden fees like your current clientele. Gone are the days of haggling over service fees, and no one wants to deal with bait and switch pricing anymore.

When you explicitly display your pricing, it removes much of the hiring guesswork out of the process. Your customers need to know what sort of prices they are facing, as well as why you charge as much as you do.

Give Your Business Legitimacy

Many shoppers are concerned about getting ripped off by a local service provider. When people can’t look you up online, it may make them think that you are hiding something.

Although it’s easy to “fake” a website, having one that displays your products, services, and pricing can prove to them that you are serious about what you do. Today’s pages are as relevant as business cards have been in the past.

Provide a Personal Touch

Larger companies still think that their customers are satisfied in dealing with robot voices, and phone prompts. However, the typical person wants to know that they are hiring a human being.

By displaying your image along with your business offerings, potential customers can see who you are and know that you are real. When you need to stand out from the crowd, you need to be yourself to achieve results.

How to Make Sure Your Video Content Works for You

Video for Tampa Tree ServiceVideo is a powerful storytelling method. Not only can it work as a top proving ground for your company’s significant ideas, new content efforts, and promotional campaigns, video’s expressively resonant mixture of motion, visuals, and sound can also aid you in driving deeper, more pleasing relationships between your audience and its brand.

Videos are among the most flexible tactics content marketers can use. For one, they can be crafted up, loaded up, sliced up, and served up in a vast variety of ways. They work well in both short and long formats, regardless if we are talking about a six-second video to a full-length film, and anything in-between.

Videos can serve as pieces by themselves or several conversations that reveal info over time.

Videos can be served as the main course or served as an appetizer in advertising.

Videos thrive in practically any content platform, including your blog, your website, channel, email, or blog. Videos even flourish on third-party video sites such as YouTube or part of a webinar.

Let’s say, for example, you own a Tampa tree service business. A video on your website introducing who you are and what you can do or a video on your blog describing the various tree trimming shapes you provide takes your business to the next level. Showing is always better than telling.

Videos are well suited to be viewed on mobile and desktop settings.

Videos can be repurposed, republished, or repackaged in combination with your other important content efforts.

Videos can be produced on the fly as live-streaming events on messaging platforms or archived for the ages.

Videos can be shared on social networks, like Twitter, Instagram, Snapchat, and Facebook.

Of course, the video might not always be the perfect format for your content. For example, there are times when your audience might want to read a small article rather than watch a video.

How can you tell if making a video is the right decision? Ask yourself if anything about your story would be lost if you attempted to tell it without the advantages of sound and visuals.

What are Proximity Beacons?

Beacons are little computers that folks usually attach to the walls or other points of interest. You can group them together to reflect physical locations like rooms and swiftly alter settings as an alternative of changing one after another. Operating beacons gets simpler over time, but currently it’s possible to try beacons and not have them right in your hands.

The virtual beacon is really your phone. If a typical beacon is a little computer, then your smartphone with Bluetooth can be an even more effective transmitting device. If you’re fascinated with virtual beacons keep reading. If you’re interested in buying beacons you can get information on that below.

Beacons are a resolution. Beacons are an affordable piece of hardware. They are little enough to fasten to a countertop or wall. They use low-energy Bluetooth connections to transmit messages or effects directly to a tablet or smartphone.

When put in a store, beacons use Bluetooth technology to find nearby smartphones and provide them media like coupons, supplementary product information, or ads. They can also be for point-of-sale systems and to gather info on consumers, especially folks who are walking through stores.

The Proximity Beacon API is a segment of the beacon platform of low-energy Bluetooths, which also has Eddystone, an open beacon format by Google. The Proximity Beacon API is a cloud service that lets you manage data associated with your beacons thanks to a REST interface.

To permit your account, you have to go to settings, general, profiles, click on your profile, click on the trust button on your iPhone. That’s how you turn your iPhone into an iBeacon transmitter.

iBeacon is a variety of the Bluetooth-based beacon idea, Apple’s, which lets Bluetooth devices get tiny pieces of data or broadcast within small distances.

Affiliate Marketing

Marketing strategies can sometimes be expensive, especially for a small business that’s just starting out or trying to grow.

But there are a few ways to market your site without spending a lot of money. Affiliate marketing is one option.

There are pros and cons to the things you do for your business or website, and affiliate marketing is no different. But growth can be had if you consider your options.

 

So what are the benefits of affiliate marketing?

  1. This is easy to start. You select your product, sign up to be an affiliate, and put the tracking codes on your website.
  2. There are no skills needed because a good affiliate product will provide what you need, like banners, ads, and links.
  3. Visitors will see your banner on your page, so there is no need to provide extra promotion.
  4. You can make some income this way. The more sites that you affiliate with the more you can make.

There are a few downsides to affiliate marketing.

  1. There are commission fees for every sale you make, because there is a middle man between you and the merchants you sell with.
  2. You really need do your research so that you can look for fraud, many programs are just trying to make easy money and are misleading about what they provide.
  3. Of course your income may not be steady because sales may not occur on a regular basis, your income will vary depending on the clicks you get.
  4. Watch out for hackers, they can link instead of your affiliates, so when a customer clicks though, they are routed to a different site and the money goes to them and not you.
  5. This is a highly competitive area to be in because there are many affiliates, it’s hard to stand out among everyone else.

Affiliate marketing is a good way to make extra money online, especially if it’s for products you already use and like and promoting them is part of a larger plan. It can produce residual income with little work on your part. Research and follow through is very important, make sure you check on your links on a regular basis to make sure that all your links are working as they should.