Key Elements of a Good Website

Some points to help owners take their website to the next level.

Solid Visual Design— Design is a broad word for all the visuals parts of your site. This includes fonts, white space, colors, layout, theme/template, and photos. Using a theme that connects to the topic of your site can aid to keeping your content on course. When it comes to design, it’s critical to remember to use white space and think about meaning and color usage. Everything on the page must serve a purpose.

Content— The key to a good site is giving pertinent content that your visitors want.  Content should answer the question “what’s in this for me?”

Navigation— Navigation is like “GPS” of your site. Navigation has buttons that get your visitors where they need to go to see the info they need or to do specific things. Typically, this bar is along the top or along the left side of the website. Should be easy to use and not cluttered. It is really a great idea to group like pages under a similar topic to simplify navigation.

Call to Action — The call to action is a set of words that appeal to your site visitors to take quick action on your website.  There is no real formula for great call to action. The solution is to continually test what works best for your site and your visitors. Test the size, color, font, etc. Make sure you use action words.

Credibility — A good site inspires trust from visitors. Great website design takes this into consideration by including items that help classify you as a legitimate resource. One way you can do so is by using verified links, clearly giving your contact info and identity,  using social media, and correct grammar.