Mobile Apps vs. Mobile Web: Where to Invest Your Marketing

Mobile’s been a hot topic for some time now. We realize it’s not something to be overlooked. But when it comes to various mobile mediums, it can be hard to decide where to put your efforts. Let’s go over the differences between marketing via mobile web and mobile apps, studying some criteria that can help direct your decision, and contemplate the future of the mobile world.

Right now, we’re going to talk some about the mobile world, particularly whether we should be putting our mobile marketing efforts into the mobile web, like if we should focus on a website that is adaptive and responsive or just exclusively designed for mobile browsing. Whether we should be thinking about creating a mobile app to help pull in traffic, increasing users and customers. These two worlds are actually very different.

To give you a broad definition, essentially the mobile web sort of looks like this.

There’s very little time spent on the mobile web. What this means that on mobile websites on a mobile device, than there is in the world of apps. Much, much less time spent. But strangely, and this is very strange but established by many various sources, there’s more traffic overall, signifying more unique folks making more unique visits, which makes some sort of sense when you think about how those things are done. Remember that a visit to a web page is a less extreme activity than loading up a mobile app and then spending time in it. So, yes, that makes sense.

It’s also increases faster. So the mobile web is twice as big when it comes to basic traffic, and it is rising faster than the mobile app world. If you are looking for a way to put your small business over the top, try becoming a part of the mobile web world.