Selling on Rakuten: What You Need to Know

 

To all the sellers in the US and looking to heighten their sales channels, selling on Rakuten can be a great idea. The marketplace has over 95 million annual visitors. Also, Rakuten is well-known for its Loyalty Bonus program – Rakuten Superpoints which means visitors convert to repeat customers.

What is Rakuten?

Rakuten is referred to as “Amazon of Japan.” It is the biggest eCommerce marketplace in Japan. It also provides fintech, eCommerce, and digital content and communication services to over 10 billion members across the 29 countries and regions across the world.

Rakuten is very serious to grow and scale. To heighten its footprint and increase brand image it has partnered with top sporting clubs, leagues, and pop stars like the Golden State Warriors and Shakira.

Thus, it’s a good platform to get going and connect with your targeted audiences. This article is a guide that tells about the benefits, impact, and how to begin and succeed. Here is the guide:

Many top brands use Rakuten.

Pros of selling on Rakuten:

Rakuten is picked by small and big brands alike. There are currently some top brands such as Dell, Lenovo, Office Depot, Dyson, and Tiger that have made the Rakuten online marketplace as their sales channel. The advantages are:

Wider opportunity:
Rakuten has a diverse network including logistics, e-commerce companies, and marketing firms and loyalty bonus programs like Rakuten Marketing, Rakuten Viber, and Rakuten Super Logistics.

Personalized storefront:
Rakuten inspires sellers to personalize their brand identity with personalized storefronts as well as their own policies.

Great Services and Support:
Rakuten offers sellers with tools to increase their brand visibility, expert guidance and training, and actionable data to take action. It aligns with each marketplace seller with a devoted E-commerce consultant (ECC).

Customer Outreach:
You can reach out to old customers who have bought from you through R-mail, an email marketing tool.