Social Media Marketing Trends that Can Affect Your Business (In a Good or Bad Way)
July 8, 2018
Social media is always changing, so what’s next?
That’s the question I was recently asked. This kind of question can be very easy since there are so many candidates, including anything to do with Facebook.
But if you don’t want to depend on the clichés of upcoming social technology. It can be a task to choose what will matter and why. I suppose this article is at a point in the middle and I hope it aids you in thinking about where the substance separates from the social media objects.
The most vital thing about social media marketing isn’t the tech. It’s the people. People have to find a connection with their consumers using the technology.
What moves marketers’ attention to social media is technology like networks, new apps, and the current features on key platforms. Again, the most crucial thing about social media marketing isn’t the technology. It’s the individuals and how they use that technology to publish, create, interact, and share.
Social media is a part of consumer attitudes leading new developments in social technology while at the same time, new technologies that influence consumer behaviors. It’s vital for brands looking at what’s next in social media to realize this dynamic with their own customers and bigger community.
With that dynamic cycle of technology and people in mind, here is an example of a social media evolution I think should be given some attention.
Facebook is ruling social media video, advertising, and usage. I don’t see that altering anytime soon. Predictions that Instagram will soon become the 2nd biggest social network, Facebook users don’t have to leave, do they? Think about the expectations of your customers when creating your Facebook marketing strategy and how much you can achieve with customer engagement before they will even think about going to visit your unexciting corporate website.