Tips to Creating a Successful Online Store (Part VI)

How you get your customers the product they purchased is important to how much business they do with you.

Use Ready-to-Go Tools

Merchants who don’t have a coding background should think about using the software, such as Shopify and BigCommerce, to create their online store. These programs have pre-ready store templates, so sellers can simply customize their sites without any knowledge of graphic design or programming.

Shopify lets sellers easily customize their online store design.

For sellers wanting to know about Shopify, take a look at the guide on the platform’s free store themes to begin taking advantage of the software’s design tools.

Some actionable tips for using ready-to-go store tools:

Be sure the design of your selected template aligns with your key buyers’ personalities and your brand image. Software, such as BigCommerce and Shopify, will usually have suggestions about what sort of companies are suited for each design.

Watch the Competition

Customers look through online stores searching for the lowest prices and the best overall shopping experiences. To keep people attracted to your store, you should seek shops that are like your own business that you can compare to. 

Are these stores providing 60-day or 30-day return policies? Do they have free shipping or only paid choices? Finding out what makes competitors more advantageous lets sellers decide what they have to change about their company to keep returning customers loyal and entice new buyers.

A couple of tips for assessing your competition:

Look for products like yours on big marketplaces, not only on other online stores. Venues such as Amazon and eBay are good indicators of competitive pricing rates for your industry and products. Use their rates as a benchmark for your own prices to attract more buyers.

Consider the design of competitors’ sites, not just their item offerings. Note how it may be more user-friendly than your store and how it may be attracting customers.