What is Influencer Marketing?

It’s no hush-hush that marketing means something entirely different today. Commercials have turned into 60-second Twitter spots, direct mail flyers have been interchanged with individualized email campaigns, and brands have exchanged celebrity endorsements for mother-sponsored bloggers to rep their goods and services.

With this rise of consumer-centric marketing endeavors, marketers must think about which platform is most helpful for driving not only good trending business results for their brands but individualized experiences for the consumer.

Influencer marketing

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As times are revolutionizing, brands are customizing their approach with one person versus targeting the market as a whole.

While any female loves shopping for her new make-up, there’s just something about watching and researching makeup tutorials by other ladies. If you’re going to master any makeup trend, then you’ve got to pick your products wisely. Beauty bloggers have the market cornered, not only on marvelous skin and all-around prettiness, but on influencer marketing.

These “influencers” act as the writer, promoter, and model of the product.

Brands get the most out of their investment when they can intertwine the influencer with their brand values and lifestyles.

Real folks are authentic and approachable, delivering personalized content. Brands using influencers can see a rise in consumer loyalty, user-generated content, profits, organic growth, social media boost, and much more.

The individualized content your influencers provide has the chance to alter consumer behaviors. It’s crazy, but true.

Personalized content is the new queen of content.

Brands can leverage influencer marketing and personalization to lead their potential buyers down the funnel from the “I see you” stage to the “let me buy something” stage.

We breathe and live influencer marketing each day. So much that we typically forget that not everyone understands what it is.

Influencer marketing usually goes hand-in-hand with two other types of marketing: content marketing and social media marketing.