Where is Your Website?
April 24, 2018
It wasn’t too long ago that unless you were a major industry leader, you didn’t have a website. However, now that search engines promote local companies first, not owning a site is winding up biting you in the end.
It doesn’t matter if you operate a bounce house rental company or a residential painting service. If you don’t have a website, you’re losing out on business.
Web Pages are the New Neon Sign
Before the Internet, people just walked around looking for “open” signs to know who to shop from for their needs. Now, however, you type a few letters and see what’s available.
If you don’t have some form of a website, however, today’s online pedestrians are not going to know that you exist. A site, however minimal, can achieve far more results than not having one at all.
Informs & Educates Customers
It isn’t enough to only offer a product or service in the modern marketplace. People want to know how things work, as well as better understand what remains expected of them and your company.
In locating the best deals, today’s consumers are more hands-on than ever before. By having a website that explains your products, services, and methods, they can rest more comfortable knowing that you are their local expert.
No one hates surprise costs and hidden fees like your current clientele. Gone are the days of haggling over service fees, and no one wants to deal with bait and switch pricing anymore.
When you explicitly display your pricing, it removes much of the hiring guesswork out of the process. Your customers need to know what sort of prices they are facing, as well as why you charge as much as you do.
Give Your Business Legitimacy
Many shoppers are concerned about getting ripped off by a local service provider. When people can’t look you up online, it may make them think that you are hiding something.
Although it’s easy to “fake” a website, having one that displays your products, services, and pricing can prove to them that you are serious about what you do. Today’s pages are as relevant as business cards have been in the past.
Provide a Personal Touch
Larger companies still think that their customers are satisfied in dealing with robot voices, and phone prompts. However, the typical person wants to know that they are hiring a human being.
By displaying your image along with your business offerings, potential customers can see who you are and know that you are real. When you need to stand out from the crowd, you need to be yourself to achieve results.